Our Activity

Clients

Entertainment, Games, Start Up, Tech

  • Managing Meizu's press relations in France

    Meizu

    Meizu

    OBJECTIVE : Meizu becoming a staple on the  smartphone market by putting forward its unbeatable value for money and the audio quality of the Meizu products. 
    ACTIONS
    • Definition and set up of a brand strategy
    • Installation of a trusting relationship with the media and influencers. 
    • Organisation of launching and presentation events. 
  • Managing Activision's events

    Activision

    Activision

    OBJECTIVE : Ensuring the presence of Activision's main franchises on the video game's public show "Paris Games Week".
    ACTIONS :
    • Imagine and create a specific scenography for each games : Call of Duty, Skylanders, Destiny, Guitar Hero
    • Dramatisation of the games' universe
    • Setting up the scenic and audiovisual features, schedule the entertainment
    • Digital activation
  • Launch of Dark Souls - Facebook App

    Dark Souls

    Dark Souls

    OBJECTIVE Gather and expand the community of the cult franchise Dark Souls for the launch of the two last video games of the licence. 
    ACTIONS
    • Creation of a Facebook App in which you are the hero in the Dark Souls universe, three paths, a variety of choices. The objective? Don't die! 
    • Writing of the technical specifications of the app, development, technical support
    • Promotion and acquisition campaign on Facebook 
    • Managing and interacting with the community
    RESULTS : + 21 000 fans and more than 10 000 participants  
  • Charity gala of the Wayne foundation

    Warner

    Warner

    OBJECTIVE : Creating an event for the launch of  Batman : Arkham City by proposing an immersive and dramatical experience  to the media. 
    ACTIONS :
    • Invitation of 200 media, influencers and retailers to the very stilted "Wayne Enterprise" charity gala
    • Dramatisation of the overthrown party : the Joker's minions intervene and bring the guests in their universe, a funfair.
    • Design and coordination, search for the location, coordination of the different providers (set designer, caterer, hostess, audiovisual)
  • Managing Blizzard's PR and events in France

    Blizzard

    Blizzard

    OBJECTIVE : Support Blizzard, a massive video games publisher, in its press and influencers relations on its whole catalogue.
    ACTIONS
    • Daily interface of the editor's heavy stream of news
    • Ability to both adress mainstream and hyper-specialised media
    • Organisation and production of BtoB and BtoC events
  • Preview Uncharted 4

    Playstation (Uncharted 4)

    Playstation (Uncharted 4)

    OBJECTIVE : Create an event for the presentation of the first playable version of Uncharted 4 to the press, one of the most anticipated games of the year.
    ACTIONS :
    • Search for a location according to the exotic theme of the game
    • Screenwriting of an original invitation for 50 media, bloggers, youtubers and influencers
    • Set up of an ambitious scenography composed of many references to the locations visited by Nathan Drake, the hero of the game
    • Production of the technical and audiovisual system (20 gaming stations, conference area...) 
    • Themed buffet
  • Special Operation "Invent the future"

    National Geographic Channel

    National Geographic Channel

    OBJECTIFPut forward National Geographic Channel's main documentary, "Invent the future" through a special operation.
    ACTIONS :
    Creation of student challenge to imagine the "objects of the future" in partnership with the ENSAAMA (Design School).
    An intense workshop week for the students enabling the creation of 6 projects selected by a jury of experts. The challenge has been promoted on a dedicated web platform presenting the documentary  and the projects.
    RESULTS :  More than 11 000 voters on the platform, numerous media coverage (more than 60 hits).
  • Managing Razer's Press Relations in France

    Razer

    Razer

    OBJECTIVE : Support the Razer Brand in its press and influencer relations on its entire catalogue and key moments.
    ACTIONS :
     Definition and set up of a brand strategy.
    • Creation of communication and actions adapted to each product range.
    RESULTS : Razer is today the leader in gaming peripherals in France !
    The brand has now a strong presence in the media with a media coverage of more than 1 200 hits per year. 
  • Managing PES'community

    Konami

    Konami

    OBJECTIVE : Create, develop and interact with the french community of the video game Pro Evolution Soccer (PES); federate and mobilize the influencers at the lauch of the game.
    ACTIONS :
    • Development and promotion of a dedicated Facebook page and Twitter account
    • Creation and set up of an editorial strategy associating the game's news and football in general
    • Brand content and sponsoring : creation of video content with expert youtubers about football and PES
    RESULTS120 000 fans – 60 000 followers – Hundred thousands of videos seen

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