Our Activities

Clients

Entertainment, Games, Start Up, Tech

  • OnePlus

    Media Relations of OnePlus in France

    OnePlus

    OnePlus

    GOAL

    Make OnePlus an unmissable smartphone startup and community brand thanks to the price / performance ratio of the products. 200% growth in media visibility.

    ACTIONS
    • Definition and application of a brand strategy

    • Organization of the founder's speaking

    • Installation of a relationship of trust with the media and influencers

    • Organization of press tours in China and the United States to discover the production and participate in international events.

  • Sony PlayStation (Uncharted 4)

    Organization of Uncharted 4 preview event

    Sony PlayStation (Uncharted 4)

    Sony PlayStation (Uncharted 4)

    GOAL

    Organize the press presentation of one of the most anticipated games of the year's first playable version.

    ACTIONS
    • Creation of an original and scripted invitation sent to media and influencers

    • Immersive scenography multiplying references to the sets of the game: Madagascar savannah, pirate ship, temple in ruins...

    • Production of technical and audiovisual equipment (20 gaming stations, conference space...)

    • Thematic buffet

  • Dark Souls 3

    Creation of a Facebook application for the launch of Dark Souls 3

    Dark Souls 3

    Dark Souls 3

    GOAL

    Federate the community of the cult "Souls" license, explain its complex universe to future players and generate measurable sales through social networks.

    ACTIONS
    • Creation of a Facebook game application based on engagement

    • Writing of the specifications of the application, development, technical support

    • Facebook Ads campaigns promoting the app and recruiting fans

    • Partnership and leads tracking in etail and retail distribution

  • The Witcher 3

    Influencers relations to launch The Witcher 3

    The Witcher 3

    The Witcher 3

    GOAL

    Launching The Witcher 3 and federate the community of fans of the license and video games.

    ACTIONS
    • Daily relationship with influencers to preview the game

    • Stimulation and follow-up of the creation of social content: video, editorial

    • Viral contest #ChooseYourWeapon relayed by media and influencers

  • Blizzard

    Media Relations and Events of Blizzard in France

    Blizzard

    Blizzard

    GOAL

    Accompany Blizzard, major video games studio and publisher, in its press and influencers relations throughout its catalog.

    ACTIONS
    • Daily relay of the very rich agenda of the publisher: corporate and product

    • Media and digital amplification of highlights, local and international events

    • Organization and production of BtoB and BtoC events

  • Level-5

    International Press Relations Management for Layton's Mystery Journey

    Level-5

    Level-5

    GOAL

    Mark the arrival of the expected new opus from a Level-5 studio's flagship license, promote innovative marketing operations on a global scale.

    ACTIONS
    • Definition and implementation of a global product strategy in the USA and Europe

    • Highlighting a series of puzzles broadcasted on digital media - website, video, images, social networks - and at events in major capital cities.

    • Highlighting elements of the game as media exclusive to promote their visibility

  • Konami

    Management of PES communities

    Konami

    Konami

    GOALS

    Create, develop and animate the French community of Pro Evolution Soccer and Konami France. Federate and activate the influencers around new games releases.

    ACTIONS
    • Development and promotion on Facebook, Twitter and Snapchat

    • Content planning and network animation: editorial, lives, contests, partnerships ...

    • Brand content and sponsorship: creation of social content in partnership with expert YouTubers in video games and football

  • SkillKorp by Boulanger

    Organization of the SkillKorp Challenge

    SkillKorp by Boulanger

    SkillKorp by Boulanger

    GOAL

    Promote the new range of products (keyboards, mice, screens, PCs) developed by Boulanger for the gamers.

    ACTIONS
    • Organization of the SkillKorp Challenge on Hearthstone: 4 months of online competition - Final in the main store

    • Creation of programs animated by influencers and broadcasted on Twitch and Youtube

    • Contests and activations on all social networks

    RESULTS

    1,700 participants - 180,000 viewers on Twitch - 1,000,000 impressions on Twitter

  • Shadow

    Media Relations of Shadow in France

    Shadow

    Shadow

    GOAL

    Support the startup Shadow in its media relations and growth. Introduce the computer of the future to all media.

    ACTIONS
    • Definition of messages and methodology

    • Organization of press conferences, participation in the CES as part of La French Tech

    • Orchestration of the founder's speaking in the media

    • Corporate and product communication

  • Propel

    Invitation of the influencers to the European launch event

    Propel

    Propel

    GOAL

    Maximize the media and influencers visibility of the first series of Star Wars drones. Participation and content creation at a European event.

    ACTIONS
    • Pitch and invitation of gaming, geek, lifestyle and cinema influencers

    • Organization and coordination of the trip to Brussels

    • Follow-up and monitoring of social media and YouTube visibility

  • Mighty Muggs

    Launch of Mighty Muggs figures in France

    Mighty Muggs

    Mighty Muggs

    GOAL

    Accompany Hasbro on the launch of the Mighty Muggs figures: the characters of Star Wars and Marvel become everyday superheroes!

    ACTIONS
    • Setting up an Instagram campaign with twenty gaming, geek and lifestyle influencers

    • Partnership with two cinema and geek media for the creation of editorial content and original video

  • Aorus

    Creation and management of the Aorus community

    Aorus

    Aorus

    GOAL

    Create, develop and animate the French community of the gaming brand Aorus

    ACTIONS
    • Creation and development on Facebook and Twitter

    • Organization of animations and contests to unite the community

    • Facebook Ads campaigns for acquisition and promotion

  • Stand - Warning Event

    Design and realization of booths on trade shows and congresses

    Stand - Warning Event

    Stand - Warning Event

    The Warning Event team designs and builds tailor-made booths for your trade shows and festivals: classic booth or immersive scenography, animation of your space, media and digital amplification.

    For more information, visit www.warning-event.fr

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