IDENTIFY and understand your communities.
CHOOSE your social media.
IMAGINE the editorial line and the creation of content.
DEFINE the objectives and the performance indicators.
e-reputations and trends MONITORING.
WRITING and creation of content.
MODERATION and answers to the sollications of the community.
PROMOTION CAMPAIGNS of content (Facebook Ads for exemple).
VISIBILITY on social media and corporate identity.
ENGAGEMENT of the community: participation, eractions, comments, shares...
REPORTING and Key Performance Indicators.
KonamiOBJECTIVE : Create, develop and interact with the french community of the video game Pro Evolution Soccer (PES); federate and mobilize the influencers at the lauch of the game.ACTIONS :• Development and promotion of a dedicated Facebook page and Twitter account• Creation and set up of an editorial strategy associating the game's news and football in general• Brand content and sponsoring : creation of video content with expert youtubers about football and PESRESULTS : 120 000 fans – 60 000 followers – Hundred thousands of videos seen
WarnerOBJECTIVE : Creating an event for the launch of Batman : Arkham City by proposing an immersive and dramatical experience to the media.ACTIONS :• Invitation of 200 media, influencers and retailers to the very stilted "Wayne Enterprise" charity gala• Dramatisation of the overthrown party : the Joker's minions intervene and bring the guests in their universe, a funfair.• Design and coordination, search for the location, coordination of the different providers (set designer, caterer, hostess, audiovisual)
Dark SoulsOBJECTIVE : Gather and expand the community of the cult franchise Dark Souls for the launch of the two last video games of the licence.ACTIONS :• Creation of a Facebook App in which you are the hero in the Dark Souls universe, three paths, a variety of choices. The objective? Don't die!• Writing of the technical specifications of the app, development, technical support• Promotion and acquisition campaign on Facebook• Managing and interacting with the communityRESULTS : + 21 000 fans and more than 10 000 participants