IDENTIFY the influencers according to their relevance and reputation compared to the brand and its objectives.
IMAGINE the most relevant way to engage with influencers and their communities.
CREATE a relationship of trust with the influencers.
REVIEWS, placements, contests and visibility on social media.
PRESENCE on events and operations.
CREATION of tailored-made content.
VISIBILITY of the videos on YouTube, Twitch and social media.
ENGAGEMENT of the community, assessment of the reactions, analysis of the brand image.
KEY Performance Indicators and reporting.
Playstation (Uncharted 4)OBJECTIVE : Create an event for the presentation of the first playable version of Uncharted 4 to the press, one of the most anticipated games of the year.ACTIONS :• Search for a location according to the exotic theme of the game• Screenwriting of an original invitation for 50 media, bloggers, youtubers and influencers• Set up of an ambitious scenography composed of many references to the locations visited by Nathan Drake, the hero of the game• Production of the technical and audiovisual system (20 gaming stations, conference area...)• Themed buffet
WarnerOBJECTIVE : Creating an event for the launch of Batman : Arkham City by proposing an immersive and dramatical experience to the media.ACTIONS :• Invitation of 200 media, influencers and retailers to the very stilted "Wayne Enterprise" charity gala• Dramatisation of the overthrown party : the Joker's minions intervene and bring the guests in their universe, a funfair.• Design and coordination, search for the location, coordination of the different providers (set designer, caterer, hostess, audiovisual)
RazerOBJECTIVE : Support the Razer Brand in its press and influencer relations on its entire catalogue and key moments.ACTIONS :• Definition and set up of a brand strategy.• Creation of communication and actions adapted to each product range.RESULTS : Razer is today the leader in gaming peripherals in France !The brand has now a strong presence in the media with a media coverage of more than 1 200 hits per year.