DETERMINE the global strategy and communication towards the media.
TARGET the media depending on intended audience .
IMAGINE creative and efficient actions in line with the target.
LONG-TERM RELATIONSHIP with specialised and maintream media.
WRITING and distributing your communication messages.
CREATING and organising events for the press and influencers.
Our online report software will give you a clear vision of the media impact and the evolution of the reputation of your products, both qualitatively and quantitatively.
MeizuOBJECTIVE : Meizu becoming a staple on the smartphone market by putting forward its unbeatable value for money and the audio quality of the Meizu products.ACTIONS :• Definition and set up of a brand strategy• Installation of a trusting relationship with the media and influencers.• Organisation of launching and presentation events.
National Geographic ChannelOBJECTIF : Put forward National Geographic Channel's main documentary, "Invent the future" through a special operation.ACTIONS :Creation of student challenge to imagine the "objects of the future" in partnership with the ENSAAMA (Design School).
An intense workshop week for the students enabling the creation of 6 projects selected by a jury of experts. The challenge has been promoted on a dedicated web platform presenting the documentary and the projects.
RESULTS : More than 11 000 voters on the platform, numerous media coverage (more than 60 hits).
BlizzardOBJECTIVE : Support Blizzard, a massive video games publisher, in its press and influencers relations on its whole catalogue.ACTIONS :• Daily interface of the editor's heavy stream of news• Ability to both adress mainstream and hyper-specialised media• Organisation and production of BtoB and BtoC events
RazerOBJECTIVE : Support the Razer Brand in its press and influencer relations on its entire catalogue and key moments.ACTIONS :• Definition and set up of a brand strategy.• Creation of communication and actions adapted to each product range.RESULTS : Razer is today the leader in gaming peripherals in France !The brand has now a strong presence in the media with a media coverage of more than 1 200 hits per year.