Press relations

SOCIAL MEDIA & COMMUNITY MANAGEMENT

Influencers and youtubers

Events

Case studies

  • Meizu

    OBJECTIVE : Meizu becoming a staple on the  smartphone market by putting forward its unbeatable value for money and the audio quality of the Meizu products. 
    ACTIONS
    • Definition and set up of a brand strategy
    • Installation of a trusting relationship with the media and influencers. 
    • Organisation of launching and presentation events. 
  • National Geographic Channel

    OBJECTIFPut forward National Geographic Channel's main documentary, "Invent the future" through a special operation.
    ACTIONS :
    Creation of student challenge to imagine the "objects of the future" in partnership with the ENSAAMA (Design School).
    An intense workshop week for the students enabling the creation of 6 projects selected by a jury of experts. The challenge has been promoted on a dedicated web platform presenting the documentary  and the projects.
    RESULTS :  More than 11 000 voters on the platform, numerous media coverage (more than 60 hits).
  • Blizzard

    OBJECTIVE : Support Blizzard, a massive video games publisher, in its press and influencers relations on its whole catalogue.
    ACTIONS
    • Daily interface of the editor's heavy stream of news
    • Ability to both adress mainstream and hyper-specialised media
    • Organisation and production of BtoB and BtoC events
  • Razer

    OBJECTIVE : Support the Razer Brand in its press and influencer relations on its entire catalogue and key moments.
    ACTIONS :
     Definition and set up of a brand strategy.
    • Creation of communication and actions adapted to each product range.
    RESULTS : Razer is today the leader in gaming peripherals in France !
    The brand has now a strong presence in the media with a media coverage of more than 1 200 hits per year.