Entertainment, Games, Start Up, Tech
Media Relations of OnePlus in France
Make OnePlus an unmissable smartphone startup and community brand thanks to the price / performance ratio of the products. 200% growth in media visibility.
Definition and application of a brand strategy
Organization of the founder's speaking
Installation of a relationship of trust with the media and influencers
Organization of press tours in China and the United States to discover the production and participate in international events.
Organization of Uncharted 4 preview event
Organize the press presentation of one of the most anticipated games of the year's first playable version.
Creation of an original and scripted invitation sent to media and influencers
Immersive scenography multiplying references to the sets of the game: Madagascar savannah, pirate ship, temple in ruins...
Production of technical and audiovisual equipment (20 gaming stations, conference space...)
Creation of a Facebook application for the launch of Dark Souls 3
Federate the community of the cult "Souls" license, explain its complex universe to future players and generate measurable sales through social networks.
Creation of a Facebook game application based on engagement
Writing of the specifications of the application, development, technical support
Facebook Ads campaigns promoting the app and recruiting fans
Partnership and leads tracking in etail and retail distribution
Influencers relations to launch The Witcher 3
Launching The Witcher 3 and federate the community of fans of the license and video games.
Daily relationship with influencers to preview the game
Stimulation and follow-up of the creation of social content: video, editorial
Viral contest #ChooseYourWeapon relayed by media and influencers
Media Relations and Events of Blizzard in France
Accompany Blizzard, major video games studio and publisher, in its press and influencers relations throughout its catalog.
Daily relay of the very rich agenda of the publisher: corporate and product
Media and digital amplification of highlights, local and international events
Organization and production of BtoB and BtoC events
International Press Relations Management for Layton's Mystery Journey
Mark the arrival of the expected new opus from a Level-5 studio's flagship license, promote innovative marketing operations on a global scale.
Definition and implementation of a global product strategy in the USA and Europe
Highlighting a series of puzzles broadcasted on digital media - website, video, images, social networks - and at events in major capital cities.
Highlighting elements of the game as media exclusive to promote their visibility
Management of PES communities
Create, develop and animate the French community of Pro Evolution Soccer and Konami France. Federate and activate the influencers around new games releases.
Development and promotion on Facebook, Twitter and Snapchat
Content planning and network animation: editorial, lives, contests, partnerships ...
Brand content and sponsorship: creation of social content in partnership with expert YouTubers in video games and football
Organization of the SkillKorp Challenge
Promote the new range of products (keyboards, mice, screens, PCs) developed by Boulanger for the gamers.
Organization of the SkillKorp Challenge on Hearthstone: 4 months of online competition - Final in the main store
Creation of programs animated by influencers and broadcasted on Twitch and Youtube
Contests and activations on all social networks
1,700 participants - 180,000 viewers on Twitch - 1,000,000 impressions on Twitter
Media Relations of Shadow in France
Support the startup Shadow in its media relations and growth. Introduce the computer of the future to all media.
Definition of messages and methodology
Organization of press conferences, participation in the CES as part of La French Tech
Orchestration of the founder's speaking in the media
Corporate and product communication
Invitation of the influencers to the European launch event
Maximize the media and influencers visibility of the first series of Star Wars drones. Participation and content creation at a European event.
Pitch and invitation of gaming, geek, lifestyle and cinema influencers
Organization and coordination of the trip to Brussels
Follow-up and monitoring of social media and YouTube visibility
Launch of Mighty Muggs figures in France
Accompany Hasbro on the launch of the Mighty Muggs figures: the characters of Star Wars and Marvel become everyday superheroes!
Setting up an Instagram campaign with twenty gaming, geek and lifestyle influencers
Partnership with two cinema and geek media for the creation of editorial content and original video
Creation and management of the Aorus community
Create, develop and animate the French community of the gaming brand Aorus
Creation and development on Facebook and Twitter
Organization of animations and contests to unite the community
Facebook Ads campaigns for acquisition and promotion
Design and realization of booths on trade shows and congresses
The Warning Event team designs and builds tailor-made booths for your trade shows and festivals: classic booth or immersive scenography, animation of your space, media and digital amplification.
For more information, visit www.warning-event.fr
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