Work

OnePlus
OnePlus

Media Relations of OnePlus in France

OnePlus

OnePlus
GOAL

Make OnePlus an unmissable smartphone startup and community brand thanks to the price / performance ratio of the products. 200% growth in media visibility.

ACTIONS
  • Definition and application of a brand strategy

  • Organization of the founder's speaking

  • Installation of a relationship of trust with the media and influencers

  • Organization of press tours in China and the United States to discover the production and participate in international events.

CAPCOM
CAPCOM

Public Relations and Events in France

CAPCOM

CAPCOM
GOAL

Support the famous video game publisher throughout the year and during the key moments of the promotion of products in its catalogue: Resident Evil, Street Fighter, Monster Hunter...

ACTIONS
  • Recommendation to the Capcom marketing and communication team

  • Strategy and orchestration of product launch campaigns

  • Media coverage and daily relations with the media and influencers

  • Organisation and invitation of the media to press events in France and international trade fairs

Shadow
Shadow

Media Relations of Shadow in France

Shadow

Shadow
GOAL

Support the startup Blade in its media relations and in the organisation of press and consumer events at European level.

ACTIONS
  • Positioning and evolution of the brand, service and products

  • Event organization (Shadow World) and booth design (Paris Games Week, Gamescom, Eurogamer Expo…)

  • Product placements, large scale hands-on and review campaigns

  • Founder's speech in the media

NERF
NERF

Public Relations and Influencers

NERF

NERF
GOAL

Promote the release of the new NERF ranges with the media and influencers: Infinus, Fortnite…

ACTIONS
  • Positioning of ranges and campaign planning

  • Media coverage and daily relations with the media and influencers

  • Partnerships and competitions via social networks

  • Product placements, large scale hands-on and review campaigns

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