LAUNCH of products and press events.
RETAIL EVENTS, roadshows.
BOOTH on B2B and B2C fairs.
IMAGINE concepts, a story, a scenography.
ORGANISE and COORDONATE the providers.
SET UP the project.
FOSTER the exposure of the event.
INTEGRATE the outreach and social sharing in order to ensure the operation becomes viral.
Playstation (Uncharted 4)OBJECTIVE : Create an event for the presentation of the first playable version of Uncharted 4 to the press, one of the most anticipated games of the year.ACTIONS :• Search for a location according to the exotic theme of the game• Screenwriting of an original invitation for 50 media, bloggers, youtubers and influencers• Set up of an ambitious scenography composed of many references to the locations visited by Nathan Drake, the hero of the game• Production of the technical and audiovisual system (20 gaming stations, conference area...)• Themed buffet
ActivisionOBJECTIVE : Ensuring the presence of Activision's main franchises on the video game's public show "Paris Games Week".ACTIONS :• Imagine and create a specific scenography for each games : Call of Duty, Skylanders, Destiny, Guitar Hero• Dramatisation of the games' universe• Setting up the scenic and audiovisual features, schedule the entertainment• Digital activation
WarnerOBJECTIVE : Creating an event for the launch of Batman : Arkham City by proposing an immersive and dramatical experience to the media.ACTIONS :• Invitation of 200 media, influencers and retailers to the very stilted "Wayne Enterprise" charity gala• Dramatisation of the overthrown party : the Joker's minions intervene and bring the guests in their universe, a funfair.• Design and coordination, search for the location, coordination of the different providers (set designer, caterer, hostess, audiovisual)